AAA Art Outsourcing Studio
A premium AAA art outsourcing studio specializing in high-end PC and console projects partnered with VirtuWise to expand its enterprise pipeline through structured conference-based business development.
Target Meetings Conducted
Estimates Submitted
Pre-Contract Agreement for a major AAA title (2028 release)
2 Months Campaign
Client Context
Company Profile
- Premium AAA art outsourcing studio
- Focus: High-end PC & console titles
- Established portfolio with globally recognized studios
- Headquarters: USA
- Markets served: USA & Europe
- Objective: Expand enterprise pipeline beyond existing network
Growth Objective
- Expand enterprise pipeline beyond existing network
- Gain direct access to senior art decision-makers
- Structure outbound around high-value conference opportunities
- Compete effectively in the AAA outsourcing landscape
Target Audience
Market Challenge
The studio had strong brand reputation but limited structured outbound. High-value, long-cycle enterprise projects required direct access to senior art decision-makers. The AAA outsourcing landscape is highly competitive, and the team needed a structured approach to convert conference presence into qualified pipeline.
Strategic Framework
Conference Preparation
Full preparation for conference-based business development. Deep internal onboarding covering portfolio, positioning, and capabilities. Identification of high-value AAA studios attending the event and pre-booking targeted meetings.
Multi-Channel Pre-Event Outreach
Pre-conference outreach via LinkedIn, email, and conference application. Multi-thread stakeholder targeting across art leadership. Structured follow-up cadence post-conference for deal progression.
Engagement Scope
The client engaged VirtuWise under a conference-focused Business Development framework.
The collaboration included:
- End-to-end sales representation
- On-site conference presence and meeting execution
- LinkedIn outbound outreach
- Cold email campaigns
- Conference application prospecting
- Post-event follow-ups and deal progression
VirtuWise acted as an external business development team, representing the studio during the conference and managing post-event pipeline development.
Execution Engine
Onboarding & Positioning
Full onboarding and positioning alignment. Deep-dive into portfolio, capabilities, and competitive differentiators to ensure authentic representation.
Pre-Conference Outreach
Identification of high-value AAA studios attending the event. Pre-booking targeted meetings via LinkedIn, email, and conference application outreach.
On-Site Execution & Follow-Up
On-site execution of 18 qualified meetings with senior art decision-makers. Immediate follow-ups, estimate coordination, and structured pipeline progression after the event.
Why It Worked
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