Chargeback Prevention Platform
A chargeback prevention platform helping merchants detect and stop upcoming disputes needed a structured outbound strategy to scale acquisition beyond referrals and partner introductions and build a predictable pipeline of high-risk merchants.
Qualified Leads
Merchants Onboarded
Deals in Pipeline
4 Months Campaign
Client Context
Company Profile
- Chargeback prevention platform
- Real-time chargeback alert system
- Built for high-risk merchant verticals
- Revenue model: prevention / alert-based fee
- Markets targeted: European Union, LATAM, MENA
- Objective: Scale direct merchant acquisition in high-risk industries
Growth Objective
- Scale direct merchant acquisition beyond referrals
- Build a predictable pipeline of high-risk merchants
- Reach merchants before acquiring banks intervene
- Educate the market on prevention tools and ROI
Target Audience
Market Challenge
The platform had a strong product but limited outbound engine. Many merchants were unaware of prevention tools, and the payments ecosystem was highly competitive. The team needed to reach merchants before acquiring banks intervene and navigate long education cycles for fraud and chargeback solutions.
Strategic Framework
Targeting Logic
Segmentation by vertical and dispute ratio. Targeting finance and risk decision-makers at iGaming operators, nutra merchants, high-risk e-commerce, subscription businesses, crypto merchants and forex/trading platforms. Focus on merchants with 300+ chargebacks per month and elevated dispute ratios.
Positioning Strategy
Pain-driven messaging around chargeback fees and monitoring programs. Multi-channel outreach across LinkedIn, email and Telegram. Education-first positioning with clear ROI framing. Real-time prevention positioning vs reactive dispute handling.
Engagement Scope
The collaboration included:
- ICP validation and segmentation
- Merchant mapping by vertical
- LinkedIn lead generation outreach
- Cold email campaigns
- Telegram outreach in high-risk merchant communities
- Lead qualification based on chargeback volume
- Meeting booking
- CRM tracking and pipeline analytics
This multi-channel approach enabled direct merchant acquisition across high-risk verticals in three regions.
Execution Engine
Merchant Mapping
Identification of high-risk merchants across EU, LATAM and MENA. Segmentation by dispute ratio and processing volume. Focus on merchants under monitoring programs.
Multi-Channel Outreach
Multi-touch outreach cadence across LinkedIn, email and Telegram. Direct targeting of CFOs, Heads of Payments and Risk leadership. Pain-focused messaging around chargeback fees.
Pipeline Optimization
Continuous message optimization based on response quality. Pipeline tracking and SQL scoring. Weekly analytics and campaign optimization.
Why It Worked
Build a Predictable B2B Pipeline for Your Company
We design structured multi-channel systems that consistently generate qualified opportunities across industries.