Crypto Payment Gateway
A structured multi-channel outbound system targeting high-risk verticals across the European Union, LATAM, and MENA.
Qualified Meetings
Merchants Onboarded
Monthly Volume
90 Days Campaign
Client Context
Company Profile
- Crypto payment gateway provider
- Focus: high-risk merchant acquisition
- Verticals: iGaming, affiliates, digital services
- Geography: EU, LATAM, MENA
- Key barrier: trust and compliance in competitive market
Growth Objective
- Scale merchant acquisition beyond existing network
- Penetrate high-risk verticals with compliant positioning
- Build a repeatable pipeline across three distinct regions
- Replace founder-led sales with structured outbound
Target Audience
Market Challenge
A crypto payment gateway needed to scale merchant acquisition across the EU, focusing on high-risk verticals (iGaming, affiliates, digital services). The market was highly competitive and trust was the main barrier. Merchants in these verticals required strong compliance positioning and proven processing reliability before considering a new provider.
Strategic Framework
Channel Strategy
Built a structured outbound strategy combining LinkedIn, email, and Telegram outreach, plus conference database support, to reach founders, CFOs, and Heads of Payments across multiple regions.
Regional Approach
Separate messaging tracks for EU, LATAM, and MENA markets. Localized positioning around compliance frameworks relevant to each region. Vertical-specific angles for iGaming, affiliate networks, and digital service providers.
Engagement Scope
The client engaged VirtuWise under a structured multi-channel lead generation framework.
The collaboration included:
- LinkedIn outbound outreach
- Cold email campaigns
- Telegram prospecting
- Conferences support
- Pre-qualification & opportunity validation
- CRM pipeline coordination
This system replaced founder-led sales with a scalable outbound acquisition engine.
Execution Engine
Multi-Region Segmentation
Contacts segmented by region, vertical, and processing volume. Pre-qualification filters applied for compliance readiness and payment infrastructure maturity.
Multi-Channel Sequences
Coordinated outreach across LinkedIn, email, and Telegram with region-specific messaging. Testing and optimization of angles, subject lines, and CTAs per channel.
Pre-Qualification & Pipeline
Consistent pre-qualification before meetings. Structured CRM tracking with stage-based pipeline management and weekly reporting.
Why It Worked
Build a Predictable B2B Pipeline for Your Company
We design structured multi-channel systems that consistently generate qualified opportunities across industries.