German PSP with Open Banking solution
A Germany-based PSP offering Open Banking with USDT/USDC settlement needed to move beyond founder-led sales and build a predictable outbound engine across regulated high-risk verticals.
Qualified Opportunities
Deals Closed
Transaction Volume
6 Months Campaign
Client Context
Company Profile
- SMB German PSP (20 employees)
- Open Banking with USDT / USDC settlement
- Focus: merchant acquisition + PSP partnerships
- Verticals: iGaming, casinos, betting, slots, forex
- Geography: EU merchants + non-EU PSP expansion
Growth Objective
- Move beyond founder-led sales
- Build a predictable outbound acquisition engine
- Acquire high-risk EU merchants (iGaming, betting, forex, casinos, slots)
- Form PSP partnerships lacking Open Banking or crypto settlement
Target Audience
Market Challenge
The company operated in a highly competitive PSP and Open Banking landscape. As a smaller, emerging player, it faced significant trust barriers when approaching regulated high-risk merchants. Growth had historically relied on founder relationships and personal networks, which limited scalability. The challenge was to build a structured, repeatable outbound system capable of generating qualified opportunities across regulated verticals without relying on warm introductions.
Strategic Framework
Targeting Logic
Direct EU merchants across iGaming, betting, forex, and casino verticals.
PSP partnerships, particularly providers outside the EU with limited EU Open Banking coverage.
Positioning Strategy
Differentiation centered on Open Banking infrastructure combined with USDT/USDC settlement flexibility. Segmentation based on traffic volume, regulatory exposure, and payment stack maturity. Micro-segmentation by vertical to tailor messaging and approach.
Engagement Scope
The client engaged VirtuWise under a structured multi-channel lead generation framework.
The collaboration included:
- LinkedIn outbound outreach
- Cold email campaigns
- Telegram prospecting
- Conference support
- Pre-qualification & opportunity validation
- CRM pipeline coordination
This system replaced founder-led sales with a scalable outbound acquisition engine.
Execution Engine
Segmentation & Data Layer
Tens of thousands of contacts processed across target verticals. Pre-qualification based on traffic volume, geography, regulatory footprint, and payment stack analysis.
Multi-Channel Orchestration
15+ active outreach accounts across LinkedIn, email, and Telegram. Parallel coordinated sequences across channels. Conference attendee databases integrated into prospecting flows.
Continuous Optimization
Ongoing A/B testing of messaging angles and CTAs. Performance tracking via structured CRM. Iterative refinement of targeting and sequencing logic.
Why It Worked
Build a Predictable B2B Pipeline for Your Company
We design structured multi-channel systems that consistently generate qualified opportunities across industries.