Art Outsourcing Studio for iGaming
A small art outsourcing studio (5–10 specialists) decided to transition from traditional game development into the iGaming space. The goal was to secure B2B partnerships with slot providers and aggregators through structured outbound.
Qualified Leads
Estimates Sent
Contract Closed
3 Months Campaign
Client Context
Company Profile
- Small art outsourcing studio (5–10 team members)
- Background: Traditional game development
- Strategic pivot: iGaming projects
- Target: Slot providers & B2B aggregators
- Regions: European Union, USA, MENA
- Objective: Enter iGaming market with structured outbound
Growth Objective
- Enter the iGaming B2B ecosystem from a traditional game dev background
- Secure partnerships with slot providers and aggregators
- Build a repeatable outbound engine for iGaming
- Overcome limited portfolio and brand recognition in the slot market
Target Audience
Market Challenge
The studio had no strong iGaming portfolio initially and limited brand recognition in the slot market. The B2B slot development ecosystem is highly competitive, and the team needed to avoid direct operator targeting due to their early positioning stage. A structured outbound approach was required to reach the right B2B partners.
Strategic Framework
Targeting Logic
Focus exclusively on B2B slot providers and aggregators. Targeting product and art departments directly at companies actively producing slot titles. Segmentation by company type, region, and production activity across EU, USA, and MENA.
Positioning Strategy
Positioning around art production, reskins, and asset extension services. Structured LinkedIn + cold email sequencing tailored to iGaming production workflows. Supporting conference outreach and networking preparation.
Engagement Scope
The client engaged VirtuWise under a structured outbound lead generation framework.
The collaboration included:
- LinkedIn outbound outreach
- Cold email campaigns
- Conference outreach support
- Lead validation & opportunity qualification
This allowed the studio to systematically enter the iGaming B2B ecosystem.
Execution Engine
Slot Provider Mapping
Mapped B2B slot providers, iGaming game studios, and aggregators across EU, USA, and MENA. Filtered for companies actively producing slot titles.
Product & Art Outreach
Multi-touch outreach cadence targeting product and art leadership teams. Messaging tailored to reskin and asset production services with iGaming-specific positioning.
Optimization & Follow-Up
Continuous optimization based on response rates. Conference-driven follow-up integration and iterative messaging improvement during market transition.
Why It Worked
Build a Predictable B2B Pipeline for Your Company
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