Insurance & FinTech Software Outsourcing Agency
An outsourcing and outstaffing software agency focused on Insurance and FinTech companies needed structured outbound to move beyond referrals and close larger enterprise contracts across the European Union.
Qualified Leads
Enterprise Contracts Closed
Total Contract Value
6 Months Campaign
Client Context
Company Profile
- Mid-size outsourcing & outstaffing agency
- 40–60 employees
- Focus: Insurance platforms & FinTech product companies
- Region: European Union
- Objective: Enterprise expansion beyond referrals
Growth Objective
- Move beyond founder network and referral dependency
- Access delivery-side decision makers at enterprise level
- Shift from small projects to larger enterprise contracts
- Build a repeatable enterprise lead generation engine
Target Audience
Market Challenge
The agency relied heavily on the founder’s personal network for new business. Enterprise sales cycles were long and accessing delivery-side decision makers was consistently difficult. The team needed to shift from smaller project-based work to larger enterprise contracts, but lacked a structured outbound system to reach the right buyers at scale.
Strategic Framework
Targeting Logic
Segmentation by enterprise size and delivery model. Targeting Delivery & Engineering leadership (not only CTO level). Focus on Insurance software providers and FinTech SaaS companies with 100–1,000 employees actively scaling technical teams.
Positioning Strategy
Technical positioning focused on scalable team extension. Structured LinkedIn + email sequencing with account-based follow-up logic. Messaging tailored to delivery-side pain points rather than generic outsourcing pitches.
Engagement Scope
The client engaged VirtuWise under a structured lead generation framework.
The collaboration included:
- LinkedIn outbound outreach
- Cold email campaigns
- Lead qualification and validation
This system replaced referral dependency with a predictable enterprise lead flow.
Execution Engine
Enterprise Account Mapping
Mapped target enterprises across the EU by size, vertical, and delivery model. Pre-qualified accounts based on team scaling signals and technology stack.
Delivery-Level Targeting
Built outreach sequences targeting Delivery Directors, Heads of Team Extension, and VPs of Engineering. Messaging focused on scalable team extension and Insurance/FinTech domain expertise.
Pipeline & Optimization
Multi-touch outreach cadence with messaging iteration based on reply quality. CRM tracking and performance analytics with weekly optimization cycles.
Why It Worked
Build a Predictable B2B Pipeline for Your Company
We design structured multi-channel systems that consistently generate qualified opportunities across industries.