Mobile Game Art Outsourcing Studio
A mid-size art outsourcing company specializing in casual and hyper-casual mobile and browser games needed structured outbound to consistently attract small and mid-size game development studios across Europe and North America.
Qualified Leads
Estimates Sent
Total Revenue Generated
12 Months Campaign
Client Context
Company Profile
- 60-person art outsourcing studio
- Focus: Mobile & browser games
- Specialization: Casual & hyper-casual art production
- Regions targeted: Europe & North America
- Objective: Consistent outbound acquisition beyond referrals
Growth Objective
- Replace inbound and referral dependency with structured outbound
- Build a steady pipeline instead of sporadic projects
- Reach decision-makers directly in production teams
- Compete effectively in the art outsourcing market
Target Audience
Market Challenge
The studio was heavily dependent on inbound and referrals for new business. The art outsourcing market is highly competitive, and the team needed a steady pipeline instead of sporadic projects. Reaching decision-makers directly in production teams was consistently difficult without a structured outbound approach.
Strategic Framework
Targeting Logic
Segmentation by studio size and genre focus. Direct targeting of production & art leadership at small and mid-size mobile game studios (10–100 employees). Focus on casual & hyper-casual developers actively producing new titles.
Positioning Strategy
Positioning around scalability and speed for mobile art pipelines. Structured LinkedIn + cold email sequencing with production-focused messaging. Continuous list expansion & qualification filtering to maintain lead quality.
Engagement Scope
The client engaged VirtuWise under a structured outbound lead generation framework.
The collaboration included:
- LinkedIn outbound outreach
- Cold email campaigns
- Lead validation & opportunity qualification
This created a repeatable acquisition engine targeting growing mobile studios.
Execution Engine
Studio Mapping
Mapped mobile game studios across EU & North America by size, genre focus, and production activity. Filtered for studios actively developing new titles.
Production-Level Outreach
Multi-touch outreach cadence targeting Creative Directors, Heads of Production, and Art Directors. Production-focused messaging emphasizing casual/hyper-casual art expertise and delivery speed.
Pipeline Optimization
Ongoing optimization based on reply rates and conversion data. CRM tracking and performance analytics with weekly reporting cycles.
Why It Worked
Build a Predictable B2B Pipeline for Your Company
We design structured multi-channel systems that consistently generate qualified opportunities across industries.