Swiss CTO-as-a-Service agency
A Swiss CTO-as-a-Service provider wanted to systematically target funded startups instead of relying purely on inbound and referrals.
Qualified Leads / Month
Avg. Contracts / Month
First Contract Closed
6 Months Campaign
Client Context
Company Profile
- Swiss CTO-as-a-Service agency
- Focus: Seed & Series A startups
- Region: Switzerland
- Target: VC-backed startups building product teams
Growth Objective
- Replace inconsistent deal flow with predictable pipeline
- Reduce overreliance on inbound
- Systematically target funded startups
- Win in a competitive startup tech advisory space
Target Audience
Market Challenge
The agency suffered from inconsistent deal flow and overreliance on inbound. There was no systematic way to target funded startups, and competition in the startup tech advisory space was high. The team needed a structured outbound approach to generate predictable acquisition instead of waiting for referrals.
Strategic Framework
Targeting Logic
Funding-based segmentation targeting Seed & Series A startups. VC portfolio mapping to identify startups actively building product teams. Focus on SaaS & product companies with 10–100 employees.
Positioning Strategy
Founder-first messaging emphasizing scalable technical leadership. Clear positioning around CTO-as-a-Service value for early-stage teams. Direct outreach to founders and technical co-founders.
Engagement Scope
The client engaged VirtuWise under a structured outbound lead generation system.
The collaboration included:
- LinkedIn outbound outreach
- Cold email campaigns
- Funding validation research
Structured outbound enabled predictable startup acquisition.
Execution Engine
Funding-Based Filtering
Filtered startups by funding rounds (Seed & Series A). Cross-referenced VC portfolios to identify companies actively scaling technical teams.
Founder Outreach
Direct founder and technical co-founder outreach via LinkedIn and email. Messaging tailored to early-stage pain points around technical leadership and product velocity.
Optimization & Pipeline
Multi-touch follow-up cadence with weekly optimization cycles. CRM tracking with stage-based pipeline management.
Why It Worked
Build a Predictable B2B Pipeline for Your Company
We design structured multi-channel systems that consistently generate qualified opportunities across industries.