VirtuWise Academy

Learn the B2B Lead Generation Specialist role on the processes of a working European agency

In 6 weeks you'll learn to find the right companies and decision-makers, build quality lists, launch LinkedIn and email outreach, handle replies, and run a CRM. You finish with a ready portfolio, a verified skill score, and the chance to compete for a paid traineeship at VirtuWise.

6 weeks • Live online • Practical assignments • Mentor review

1,000+
B2B meetings booked
200,000+
decision-makers reached
40+
clients served
EU · UK · US
markets covered
Practice built on real work in Fintech, iGaming, IT Services, and AI/SaaS.

Most courses teach tools. Employers hire for the ability to run the process.

Knowing the Sales Navigator interface isn't enough.

A list of 500 irrelevant contacts is worse than 100 good ones.

Employers assess research, English, attention to detail, CRM, and follow-ups.

It's hard for a beginner to get first experience without a real portfolio.

A generic certificate doesn't prove you can do the work.

Free assessment

Are you ready for B2B lead generation?

12 quick questions across four areas employers actually test — English, attention to detail, research, and ICP logic. No sign-up required. You'll get an instant readiness score and a recommended next step.

EnglishAttentionResearchICP Logic

Takes about 4 minutes.

Who the course is for

Career switchers

Want to break into international B2B sales without a technical background.

Junior sales, recruiters, support

Ready to move into lead generation or an SDR role.

Early-stage LeadGen

Up to a year in, and want to systematise the skills you already use.

Final-year students

Have B1+/B2 English and are looking for their first commercial experience.

For the career track and traineeship, English of at least B2 is required.

What you'll be able to do

By the end of the course, you'll be able to:

  • Define an ICP and buying committee
  • Find target companies and decision-makers
  • Validate the relevance of accounts and contacts
  • Work with Sales Navigator, Apollo, and equivalents
  • Write LinkedIn and email sequences
  • Use AI for research and personalisation
  • Handle replies and basic objections
  • Run a CRM and follow-ups
  • Analyse campaign results
  • Prepare a weekly report for a client or manager
Example of the final portfolio pack a graduate produces — ICP profile, campaign metrics, qualified meetings, and sample outreach

Example capstone portfolio pack — what you graduate with.

How the learning works

The value is the repeating cycle of real work — not hours of video.

Short theory
Live breakdown
Practical assignment
Mentor review
Fix the mistakes
Final capstone

The program

Six weeks, two live sessions per week, each building on the last.

Skill scorecard showing scores across research, English, attention to detail, CRM, outreach copy, and follow-ups

Your verified skill score — what employers actually look at.

The course doesn't guarantee a job. It gives you the chance to prove you're ready.

  1. 1You finish the course with a score of 70/100 or higher.
  2. 2You receive a certificate and a portfolio pack.
  3. 3The top 20–30% take an additional test task and interview.
  4. 4Up to 3–5 people can be invited to a paid traineeship.
  5. 5The best trainees can receive a junior offer when a position is open.

If a graduate receives an offer at VirtuWise and passes a three-month probation, the company returns the cost of the course as a bonus.

You practise on the real workflow

Not screenshots in slides — the actual process: ICP cards, research, list validation, a pipeline in a CRM, and outreach threads. Every assignment mirrors what a junior specialist does on a live client account.

  • ICP → research → list → validation
  • Messages → outreach → replies
  • CRM → follow-ups → reporting
B2B CRM and ICP research interface showing a pipeline board and an ideal customer profile card

Who teaches

Illia Lisovskyi

Program Owner

Strategy, quality standards, team building, final assessment, and hiring.

Oleksandr

Sales & Business Development Expert

Qualification, handling replies, objections, lead handoff, and sales.

Lead Instructor

Head of LeadGen

Core teaching, tools, research, list building, and outreach.

Campaign Manager

Mentor

Homework review, CRM, analytics, and reporting.

Choose your tier

One-time payment. Secure checkout by Stripe. Every tier includes the full 6-week bootcamp.

Core

The full bootcamp

€290one-time
  • 6 weeks of live online training
  • Session recordings
  • Full template & framework library
  • Practical assignments on B2B simulations
  • Private student community
  • Final capstone project & certificate
Most popular

Career

Built for the hiring track

€390one-time
  • Everything in Core
  • Personal review of key assignments
  • CV & LinkedIn profile optimisation
  • Mock interview with feedback
  • Priority selection for traineeship

Founder Pro

For founders building their own outbound

€690one-time
  • Everything in Career
  • Two 1:1 consultations on your own ICP
  • Custom outbound system design

Founder Pro does not include the hiring track when purchased as a founder.

Frequently asked questions

Start with the free assessment

See where you stand in 4 minutes — then decide if the bootcamp is your next step.

Take the free assessment