iGaming B2B Slot Provider
A slot game provider focused on online casinos and white-label operators needed a structured outbound strategy to move beyond aggregator listings and inbound inquiries and build direct operator relationships across regulated and emerging markets.
Qualified Leads
Operator Integrations
Revenue Generated
9 Months Campaign
Client Context
Company Profile
- iGaming Slot Provider
- 25+ proprietary slot titles
- API-based integration model
- Revenue-share monetization model (GGR-based)
- Markets targeted: European Union, LATAM
- Objective: Increase direct operator deals and reduce dependency on aggregators
Growth Objective
- Move beyond aggregator dependency
- Build direct operator relationships
- Secure revenue-share partnerships
- Expand into regulated and emerging markets
Target Audience
Market Challenge
The provider relied heavily on aggregators for distribution, limiting direct access to operator decision-makers. Deal cycles through marketplaces were slow, and competition from established providers was strong. The team needed to secure direct revenue-share partnerships instead of depending on intermediary listings.
Strategic Framework
Targeting Logic
Segmentation by operator size and licensing jurisdiction. Targeting casino-level decision-makers instead of generic BD roles. Focus on mid-size to large operators in licensed and regulated markets, including those expanding their casino vertical.
Positioning Strategy
Positioning around revenue performance (RTP, retention, unique mechanics). Multi-channel outreach across LinkedIn, email and Telegram. Direct pitch focused on operator revenue uplift and differentiation. Continuous optimization based on response quality and market segment.
Engagement Scope
The collaboration included:
- LinkedIn lead generation outreach
- Cold email campaigns
- Telegram outreach to operators and casino managers
- Lead qualification and validation
- Meeting booking with decision-makers
- CRM tracking and reporting
This multi-channel approach enabled direct operator acquisition across three regions.
Execution Engine
Operator Mapping
Mapped licensed casino operators across EU, LATAM and Asia. Segmentation by platform provider and integration capability. Platform ecosystem mapping (SoftSwiss, EveryMatrix, Slotegrator operators).
Multi-Channel Outreach
Multi-touch outreach cadence across LinkedIn, email and Telegram. Direct targeting of Heads of Casino and Casino Managers. Telegram outreach in crypto casino segment.
Pipeline Optimization
Message optimization based on reply quality and operator segment. Integration pipeline tracking and reporting. Weekly analytics and campaign optimization.
Why It Worked
Build a Predictable B2B Pipeline for Your Company
We design structured multi-channel systems that consistently generate qualified opportunities across industries.