B2B SEO & AEO Services
Search engine optimization and answer engine optimization, run as one service — built for Google, and for ChatGPT, Claude, Perplexity, and Google AI Overviews.
Classic SEO isn't dead — but on its own, it's no longer the whole picture. A growing share of B2B research now starts inside an AI assistant instead of a Google search box. If your content isn't structured for AI systems to read, parse, and cite, you're invisible in that channel no matter how well you rank on Google.
We don't sell SEO and AEO as two separate line items. The keyword research, the content, and most of the technical work are shared — what changes is making sure the same content is also machine-readable by AI crawlers, correctly marked up with structured data, and written in a way that's directly citable, not just skimmable. One engine, two outputs: search rankings and AI visibility.
Who This Service Is For
This service is built for B2B companies whose buyers actually research before they talk to sales — where a well-answered question or a well-ranked comparison page changes who ends up in your pipeline. It's a compounding channel, not a quick-win one.
We typically work with B2B SaaS, IT services, and fintech companies. It's a weaker fit for relationship-driven, conference-first markets like iGaming, where our Outbound and Business Development services carry most of the weight — though a supporting content layer still helps there too.
What's Included
Classic SEO and AEO run together as one service, not sold separately — most of the underlying work is shared.
Classic SEO
- Keyword and competitor research
- Content and information architecture
- On-page optimization and internal linking
- Technical SEO fixes (crawlability, Core Web Vitals, sitemaps)
AEO
- Structured data rendered server-side, not just injected client-side
- An llms.txt file, kept current as your offering changes
- An explicit crawler policy for GPTBot, ClaudeBot, and PerplexityBot
- Content written to be directly quotable — clear, passage-level answers
Related Inbound Services
Available alongside SEO & AEO for clients who want more of the Inbound engine covered — scoped separately, not bundled by default.
Link Building
Earning the external signals search engines and AI systems both weigh when deciding what to trust and cite — built on niche relevance, real relationships, and offers worth linking to.
Learn MoreCopywriting
Dedicated content production at higher volume than the standard SEO & AEO scope covers — for teams that want to publish faster than one engagement can keep up with.
Learn MoreBoth scope and price separately from the core SEO & AEO engagement — talk to us about fit on a call.
Ideal For
Our SEO & AEO Process
One audit, one roadmap, both tracks moving together
Audit
Keyword and competitor gaps, plus an AI-crawler audit: is your structured data actually reaching non-JS crawlers, and does robots.txt let GPTBot and PerplexityBot in.
Build & Publish
Content written to rank and to be directly quotable — clear answers up front, scannable structure, FAQ blocks that double as citable passages.
Technical & Schema
Structured data implemented server-side so it's visible without JavaScript, llms.txt kept current, and the technical SEO fundamentals underneath both tracks.
Monitor & Iterate
Rankings, organic traffic, and AI-crawler access checked on an ongoing basis, with monthly reporting on what moved and why.
Why SEO Alone Isn't Enough Anymore
Most sites optimize for one reader: the Google crawler. But AI answer engines don't browse a page the way Googlebot does — many of them fetch raw HTML without executing JavaScript, which means structured data injected client-side (a common default in modern frameworks) is often invisible to them even when it renders fine in a browser.
It's a specific, fixable technical gap, and most sites have it without knowing. We know this in detail because we found and fixed it on our own site — the JSON-LD structured data was being injected client-side and simply didn't exist in the raw HTML that AI crawlers actually fetch.
AEO closes that gap: structured data that's actually visible to non-JS crawlers, an explicit robots.txt policy for GPTBot, ClaudeBot, and PerplexityBot, an llms.txt file summarizing what you do, and content written in a format AI systems can lift a clean answer from. None of it replaces classic SEO — it runs alongside it, on the same content.
Industries We Work With
What Results You Can Expect
Not raw traffic. Rankings and AI visibility are the mechanism — the metric that matters is qualified demo requests and sales conversations. This is a compounding channel, so here's the honest timeline rather than a vanity number:
Technical & AI-crawler fixes live after audit
First content live, indexed, and structured for AI citation
Organic + AI-referred pipeline becomes a reliable channel
Case Studies
Real results from VirtuWise engagements across Outbound, Inbound, and Business Development. SEO & AEO is a newer pillar — a dedicated case study joins this list as soon as the first results are in.
German PSP with Open Banking solution
A Germany-based Payment Provider built a structured outbound engine targeting iGaming, forex, and regulated operators across the EU using LinkedIn, email, and Telegram.
Qualified Opportunities
Deals Closed
Transaction Volume
Crypto Payment Gateway
A crypto payment gateway scaled merchant acquisition across the EU, LATAM, and MENA using multi-channel outbound — generating 48 qualified meetings and €3.2M monthly processing volume in 90 days.
Qualified Meetings
Merchants Onboarded
Monthly Volume
Swiss Banking Partner
A Swiss banking institution used a full-cycle business development approach to acquire regulated financial clients in Switzerland — generating 15 qualified leads and €250K+ revenue in 4 months.
Qualified Leads
Deal Closed
Revenue Generated
Classic SEO Agency vs VirtuWise SEO & AEO
Most SEO agencies still optimize for a single reader — the Google crawler. That's necessary, but it's no longer sufficient on its own.
| Factor | Classic SEO Agency | VirtuWise SEO & AEO |
|---|---|---|
| Scope | Google rankings only | Google rankings and AI answer visibility |
| Structured Data | Often injected client-side, invisible to non-JS crawlers | Rendered server-side, verified visible in raw HTML |
| AI Crawler Access | Rarely audited | robots.txt and llms.txt reviewed and maintained |
| Content Format | Written to rank | Written to rank and to be directly quotable |
| Reporting | Rankings and traffic | Rankings, traffic, and AI-crawler accessibility |
| Pricing | Often billed as a separate AEO add-on | One engagement, one engine |
FAQ
What is AEO, and how is it different from SEO?
AEO (Answer Engine Optimization) is the practice of making your content citable by AI systems — ChatGPT, Perplexity, Google AI Overviews, Claude — the same way SEO makes it rankable by Google. The two overlap heavily: both need real authority, clear structure, and technical accessibility. AEO adds a few things SEO alone doesn't cover — structured data AI crawlers can actually read, clear passage-level answers, and making sure bots like GPTBot and PerplexityBot aren't accidentally blocked.
Do I need AEO if I already do SEO?
Increasingly, yes. A growing share of B2B research now starts inside an AI assistant instead of a Google search box. If your site isn't structured for AI answer engines to read and cite, you're invisible in that channel regardless of how well you rank on Google. We treat SEO and AEO as one engine because the underlying content and technical work is largely shared — you're not paying for two separate services.
Is this just classic SEO with an AI label on it?
No. Classic SEO work — keyword strategy, content, technical fixes, internal linking — is still the foundation, and we do it properly. What we add on top is specific to AI answer engines: literal structured data in the server-rendered HTML (not injected client-side, which most sites get wrong), an llms.txt file, an explicit crawler policy for GPTBot/ClaudeBot/PerplexityBot, and content written to be directly quotable, not just skimmable.
How do you measure AEO results, since there's no 'AEO ranking' like Google position #1?
There's no universal AI-citation tracker yet the way there is for Google rankings, so we report on what's actually measurable: whether your structured data validates and renders server-side, whether AI crawlers can reach your key pages, brand and product mentions in AI answers we can manually verify, and — same as SEO — qualified traffic and demo requests attributable to organic and AI-referred sessions.
Do you write the content, or just the technical strategy?
Both. We plan the keyword and topic strategy, write or edit the content itself, and handle the technical implementation — schema, internal linking, and the AI-crawler-facing bits like llms.txt. You're not handed a strategy deck and left to execute it yourself.
Can I get SEO/AEO without also buying Outbound?
Yes. Inbound is its own service and works standalone. Most clients who run both find they compound — outbound conversations reference content prospects have already seen, and inbound traffic arrives already familiar with positioning outbound built. But you don't need one to buy the other.
What industries does this work best for?
It works best where buyers actually research before they talk to sales — B2B SaaS, IT services, and fintech in particular. It's a weaker fit for relationship-driven, conference-first markets like iGaming, where Outbound and business development do most of the work — though a supporting content layer still helps there too.
How long until we see results?
Technical fixes (schema, crawler access, llms.txt) take effect as soon as they ship — often within days for AI crawlers, weeks for Google to re-crawl and reflect them. Content and keyword-driven growth is slower and compounding, typically 3–6 months before it's a meaningful pipeline source, same timeline as SEO has always run on.
Ready to be found — by Google and by AI?
Let's audit where your content stands today, on both search and AI answer engines.